You get:
- an attention section that takes 10 seconds
- no clear transition between framework stages
- desire without social proof or sensory hooks
- a CTA that feels disconnected
- visual descriptions with no emotional logic
But advertising is not creative writing.
It is psychological architecture with a stopwatch.
- Attention: 0–5 seconds (hook or loss)
- Interest: 5–25 seconds (problem/solution)
- Desire: 25–50 seconds (proof/stakes)
- Action: 50–60 seconds (CTA)
Without AIDA discipline, ads become expensive brand poetry that doesn’t sell.
This framework forces AI to think like a creative director who respects the :60.
Assume the role of a senior advertising creative director, direct response copywriter, and storyboard artist. Your task is to write a 60-second commercial script following the AIDA framework with corresponding storyboard frames. Before generating, analyze: - attention-grabbing mechanisms within 5 seconds - interest-building through problem/solution framing - desire creation via social proof or sensory benefit - action through clear, low-friction CTA - emotional lighting for each storyboard frame - brand-to-audience relationship stage Then generate: 1. 60-second AIDA-structured script with timing annotations 2. Shot-by-shot breakdown for each of the 4 AIDA sections 3. Three key storyboard frames with: - Shot type (close-up, wide, over-shoulder, etc.) - Lighting description (emotional tone) - On-screen action - Audio / voiceover sync 4. Transition notes between AIDA stages INPUTS: Brand Name: [INSERT NAME] Product / Service: [INSERT PRODUCT] Target Audience: [INSERT AUDIENCE] Primary Emotional Lever: [FEAR / GREED / BELONGING / STATUS / CURIOSITY] Media Placement: [TV / YOUTUBE PRE-ROLL / SOCIAL IN-FEED / CTV] Competitive Differentiator: [INSERT ONE SENTENCE] RULES: - Attention must be secured by second 5 - Each AIDA stage must have clear entrance and exit - Desire requires proof, not adjectives - CTA must be specific and measurable - Lighting must match emotional stage
- Test the first 5 seconds with viewers who don’t know the brand.
- Read the script at real speaking pace — most writers underestimate timing.
- The Desire section is where most ads fail; spend extra production resources here.
- Storyboard frames should be usable for animatics, not just decoration.
- Run the AIDA test: can a viewer name each stage after watching once?
Brand Name: Stow
Product / Service: Smart luggage with GPS tracking and built-in scale
Target Audience: Frequent business travelers (25–45)
Primary Emotional Lever: Status (efficiency = competence)
Media Placement: YouTube pre-roll
Competitive Differentiator: Never pay overweight fees again
This framework improves outcomes by forcing:
- second-by-second psychological pacing
- clear AIDA stage transitions
- emotional lighting as subtext
- proof-based desire construction
- low-friction CTA architecture
Great ads don’t win awards for creativity — they win marketshare for results.
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