Marketing & Advertising / Google Ads
Design a non-competing campaign structure with branded, competitor, non-branded commercial, and informational campaigns — including budget allocation and negative keyword cross-matching.
Why This Prompt Exists
Most Google Ads accounts fail because campaigns compete against each other.
You get:
- branded campaign bidding against your own non-branded campaign
- competitor campaign stealing clicks from your own brand terms
- no budget separation — so top-of-funnel eats bottom-of-funnel budget
- match type chaos — broad match keywords in every campaign
- no negative keyword cross-matching — campaigns cannibalize
But campaign structure is not folder organization.
It is auction strategy.
- Branded campaigns protect your name (highest ROI, lowest CPC)
- Competitor campaigns capture comparison shoppers
- Non-branded commercial campaigns target buyers ready to purchase
- Non-branded informational campaigns build awareness
Without structure, you bid against yourself.
This framework forces AI to be an account architect who prevents internal competition.
The Prompt
Assume the role of a Google Ads account architect who builds campaigns that don't compete with each other. Your task is to design a non-competing campaign structure. Generate a blueprint with FOUR campaigns: CAMPAIGN 1 — BRANDED - Goal: Protect your name - Keywords: [your brand name], [brand + product] - Budget allocation: % - Match type: Exact and phrase only - Landing page: Homepage or branded landing page CAMPAIGN 2 — COMPETITOR - Goal: Capture comparison shoppers - Keywords: [competitor names], [competitor vs you] - Budget allocation: % - Match type: Exact and phrase - Landing page: Comparison page or your best product page CAMPAIGN 3 — NON-BRANDED COMMERCIAL - Goal: Capture high purchase intent - Keywords: "buy [product]," "best [product]," "[product] reviews" - Budget allocation: % - Match type: Phrase and exact - Landing page: Product page with pricing CAMPAIGN 4 — NON-BRANDED INFORMATIONAL - Goal: Top-of-funnel awareness - Keywords: "what is [product]," "how to [solve problem]" - Budget allocation: % - Match type: Phrase and broad (with negatives) - Landing page: Educational content PLUS: - Negative keyword cross-match list (prevent campaigns from competing) INPUTS: Your Brand Name: [INSERT] Your Product or Service: [DESCRIBE] Main Competitors (list 2-3): [INSERT] Monthly Budget: [INSERT $] Top-of-funnel Content Available?: [YES / NO — if no, skip informational campaign] RULES: - Branded campaign budget: allocate 10-20% (highest ROI, lowest CPC) - Competitor campaign budget: allocate 10-15% - Non-branded commercial: allocate 50-60% (primary revenue driver) - Informational: allocate 10-15% (if content exists) - Add [your brand name] as a negative keyword in competitor and non-branded campaigns - Add competitor names as negative keywords in branded campaign
How To Use It
- Branded campaigns are your highest ROI — protect them with exact match only.
- Competitor campaigns work best when your product is clearly better (or cheaper).
- Never run competitor campaigns if your brand is unknown — it sends traffic to competitors.
- Add negative keyword cross-matches before launching campaigns.
- Revisit structure every 6 months as your product and competitors change.
Example Input
Your Brand Name: DeskFlow
Your Product or Service: Project management software for small teams ($29/user/month)
Main Competitors: Asana, Monday.com, Trello, ClickUp
Monthly Budget: $10,000
Top-of-funnel Content Available?: Yes (blog posts about productivity, remote work, team collaboration)
Why It Works
Most accounts fail because campaigns compete, not complement.
This framework improves outcomes by forcing:
- branded campaign protection (highest ROI)
- competitor campaign capture (comparison shoppers)
- non-branded commercial targeting (revenue driver)
- informational awareness (top-of-funnel)
- negative keyword cross-matching (no cannibalization)
Great account structure doesn’t just organize keywords — it allocates budget by intent.
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