You get:
- long paragraphs no one reads on mobile
- no structure — just sentences in a row
- copy that agitates the problem without solving it
- proof that’s vague (“thousands of happy customers”)
- CTAs that ask for commitment too early
But ad copy is not brand storytelling.
It is persuasion under attention constraints.
- Short copy (under 50 words) is for mobile-first, low-attention placements
- Long copy (150-250 words) is for newsfeed and high-intent audiences
- Problem → Solution → Proof → Action is a proven structure
- No emoji explosions or ALL CAPS — they look amateur
Without structure, your copy burns budget on confusion.
This framework forces AI to write copy that persuades, not describes.
Assume the role of a Facebook Ads copywriter who writes for the scroll — not the desktop. Your task is to write two versions of ad copy using the Problem → Solution → Proof → Action structure. Generate: VERSION 1 — SHORT COPY (under 50 words) For mobile-first, low-attention placements (Instagram feed, stories) VERSION 2 — LONG COPY (150-250 words) For newsfeed and audiences who need more convincing STRUCTURE FOR BOTH: - Agitate the problem - Present the solution - Prove it works (testimonial, statistic, or social proof) - Tell them what to do next INPUTS: Hook (provide or describe): [YOUR HOOK HERE] Offer: [WHAT YOU'RE PROMOTING] Proof Point: [A TESTIMONIAL, STATISTIC, OR SOCIAL PROOF] Target Audience: [WHO ARE YOU TALKING TO?] Call to Action Type: [COMMENT / TAP TO LEARN MORE / GET THE GUIDE / DM "INFO"] RULES: - No emoji explosions (max 2 emojis if any) - No ALL CAPS phrases - No "click the link below" (use platform-native CTAs) - Short copy must be under 50 words (count them) - Proof point must be specific, not "people love it"
- Test short copy against long copy — different audiences prefer different lengths.
- Short copy is harder to write; spend more time on it.
- If your proof point has a number, put it in the first sentence of the proof section.
- Read both versions aloud; if you stumble, rewrite.
- Keep a swipe file of winning copy structures, not just individual ads.
Hook: “Your Facebook ads are bleeding money. Here’s why.”
Offer: Free 5-day email course on Facebook Ads fundamentals for small business owners
Proof Point: “One student went from $0 to $10k in sales in 6 weeks using just the first 3 lessons.”
Target Audience: Small business owners spending $500-$5k/month on Facebook Ads with low ROAS
Call to Action Type: Comment “ADS” for the free course link
This framework improves outcomes by forcing:
- a clear problem → solution → proof → action structure
- both short and long versions for testing
- specific proof points (not vague claims)
- no emoji or ALL CAPS amateur signals
- platform-native CTAs (not “click here”)
Great ad copy doesn’t describe the product — it makes the reader feel the problem and see the solution.
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