Copywriting / Sales Letters
Write powerful guarantees that remove buying risk — money-back, performance-based, try-it-for-free, and lifetime guarantees — with scripts for each type.
Why This Prompt Exists
Most guarantees fail because they’re weak or hidden.
You get:
- “30-day returns” (fine print, no confidence)
- guarantees buried in the footer (no one sees them)
- no emotional reassurance (just legal language)
- generic guarantees that don’t address specific fears
- guarantees that actually increase refund rates (poorly designed)
But a guarantee is not a legal formality.
It is a conversion machine.
- Money-back guarantee: standard but effective
- Performance-based guarantee: “You’ll get X or your money back”
- Try-it-for-free: sample period
- Lifetime guarantee: high confidence signal
- The right guarantee can double conversion rates
Without a strong guarantee, you leave buyers afraid to pull the trigger.
This framework forces AI to write guarantees that remove fear.
The Prompt
Assume the role of a direct response copywriter who knows that a strong guarantee can double conversion rates. Your task is to write guarantee copy for your offer. Generate guarantee options for EACH type (adapt to your offer): 1. MONEY-BACK GUARANTEE (30, 60, 90 days) - Standard, low-risk for you - Script: "If you're not satisfied for any reason..." 2. PERFORMANCE-BASED GUARANTEE - "You'll get [specific result] or your money back" - Requires measurable outcome 3. TRY-IT-FOR-FREE - Sample period before full payment - Script for the offer 4. LIFETIME GUARANTEE - Highest confidence signal - Only for products that can support it PLUS: - Guarantee placement recommendation (where to put it) - Refund rate prediction (will this increase refunds?) INPUTS: Product or Service: [DESCRIBE] Offer Price: [INSERT $] Measurable Result (if any): [E.G., "Double your open rates"] Your Refund Policy History (if known): [E.G., "Current refund rate is 3%"] Risk Tolerance: [HIGH / MEDIUM / LOW] RULES: - Each guarantee must include the exact script - Performance-based guarantee requires a measurable result - Placement recommendation must be specific (e.g., "next to the price and again in the PS") - Refund rate prediction must be honest (stronger guarantees may increase refunds) - If you can't offer a performance guarantee, explain why in the output
How To Use It
- A stronger guarantee often increases conversion more than it increases refunds.
- Place the guarantee next to the price and again in the PS.
- Performance-based guarantees work best for outcomes you can control.
- Lifetime guarantees signal confidence but can create long-term liability.
- Test guarantee strength — a 90-day guarantee often outperforms 30-day.
Example Input
Product or Service: Online course — “Facebook Ads That Actually Work” ($497)
Offer Price: $497
Measurable Result: “Reduce your cost per lead by at least 50%”
Your Refund Policy History: 30-day money-back guarantee, 4% refund rate
Risk Tolerance: MEDIUM
Why It Works
Most guarantees fail because they’re weak and hidden.
This framework improves outcomes by forcing:
- multiple guarantee types (test what works)
- exact scripts (copy-paste ready)
- placement recommendations (visibility)
- refund rate predictions (honest assessment)
- result-specific performance guarantees
Great guarantees don’t increase refunds — they increase confidence, which increases sales.
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