Copywriting / Sales Letters
Generate 20+ sales letter opening hooks, problem agitation paragraphs, story frameworks, offer presentations, and PS lines — organized by section for quick reference.
Why This Prompt Exists
Most sales letters fail because writers start from a blank page every time.
You get:
- the same tired openings (“Are you tired of…”)
- problem agitation that doesn’t land
- stories that aren’t compelling
- offers buried in weak presentation
- PS lines that just say “PS: Buy now”
But a swipe file is not cheating.
It is standing on the shoulders of what works.
- Opening hooks can follow proven patterns
- Problem agitation has repeatable structures
- Story frameworks are reusable
- Offer presentations can be templated
- PS lines can be cataloged by emotional trigger
Without a swipe file, you reinvent the wheel every time.
This framework forces AI to build a swipe file of proven sales letter components.
The Prompt
Assume the role of a direct response copywriter who builds swipe files of proven sales letter components.
Your task is to generate a sales letter swipe file organized by section.
Generate for EACH section:
SECTION 1 — OPENING HOOKS (5 options)
- Different patterns: question, statement, story, statistic, command
SECTION 2 — PROBLEM AGITATION (5 options)
- Making the pain feel real and urgent
SECTION 3 — STORY FRAMEWORKS (5 options)
- Underdog story, transformation story, cautionary tale, discovery story, customer story
SECTION 4 — OFFER PRESENTATIONS (5 options)
- Bullet-heavy, story-driven, comparison, value-stack, problem-solution
SECTION 5 — PS LINES (5 options)
- Urgency, social proof, reminder, objection killer, bonus reminder
PLUS:
- A "swipe file usage guide" — when to use each type
INPUTS:
Product or Service Category:
[E.G., "Online course" / "SaaS" / "Coaching" / "Physical product"]
Target Audience:
[WHO ARE YOU WRITING TO?]
Offer Price Range:
[LOW ($0-100) / MEDIUM ($101-500) / HIGH ($501-2000) / PREMIUM ($2000+)]
Urgency Level Available:
[HIGH / MEDIUM / LOW / NONE]
RULES:
- Each section must have 5 distinct options (no repeats)
- Opening hooks must be under 20 words each
- Problem agitation must be specific, not general ("wasting money" not "struggling")
- Story frameworks must include the emotional arc
- PS lines must be under 15 words each
- The swipe file usage guide must include specific scenarios
How To Use It
- Save the output as a living document — add to it when you find winning components.
- Mix and match sections from different options (don’t use all from one column).
- The usage guide tells you which hook works for which audience.
- Run this prompt quarterly to refresh your swipe file.
- Share with your team — consistent structure improves brand voice.
Example Input
Product or Service Category: Online course
Target Audience: Solopreneurs who want to scale their business
Offer Price Range: MEDIUM ($101-500)
Urgency Level Available: MEDIUM (can offer a launch discount)
Why It Works
Most sales letters fail because writers start from zero each time.
This framework improves outcomes by forcing:
- section-by-section component generation
- proven pattern variety (not repetition)
- price-appropriate examples
- usage guide (when to use what)
- mix-and-match flexibility
Great swipe files don’t give you letters to copy — they give you components to assemble.
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