You get:
- awareness content that never leads to conversion
- no content for people ready to buy
- no trust-building content (social proof, case studies)
- content that attracts but doesn’t convert
- a funnel that leaks at every stage
But different stages need different content.
Awareness content doesn’t work at the decision stage.
- Awareness: educational, problem-focused, top-of-funnel
- Consideration: comparison, solution-focused, middle-of-funnel
- Trust-building: social proof, case studies, bottom-of-funnel
- Conversion: offers, urgency, calls to action
Without journey mapping, you leave money at every stage.
This framework forces AI to plan content for the entire customer journey.
Assume the role of a funnel strategist who creates content for every stage of the customer journey. Your task is to plan content across the customer journey. Generate: STAGE 1 — AWARENESS (Top of Funnel) - Goal: Attract new audience - Content types: educational, problem-focused - 5-7 topic ideas - Suggested formats: blog, video, social, podcast STAGE 2 — CONSIDERATION (Middle of Funnel) - Goal: Position solution - Content types: comparison, how-to, framework - 5-7 topic ideas - Suggested formats: case studies, webinars, comparison guides STAGE 3 — TRUST-BUILDING (Middle/Bottom of Funnel) - Goal: Overcome objections - Content types: social proof, testimonials, FAQs - 5-7 topic ideas - Suggested formats: testimonials, reviews, behind-the-scenes STAGE 4 — CONVERSION (Bottom of Funnel) - Goal: Drive action - Content types: offers, urgency, calls to action - 3-5 topic ideas - Suggested formats: landing pages, sales emails, demos PLUS: - Distribution plan for each stage INPUTS: Product or Service: [DESCRIBE] Target Audience: [WHO ARE YOU TALKING TO?] Awareness Goal (what do they need to know first?): [E.G., "They need to know they have a problem"] Common Objections (what stops them from buying?): [LIST] Proof Available (testimonials, case studies, data): [LIST] Conversion Offer: [WHAT ARE YOU SELLING?] RULES: - Awareness content must be educational (no selling) - Consideration content must compare solutions (including competitors) - Trust-building content must include specific proof (numbers, names) - Conversion content must have urgency (deadline, limited) - Each stage should have 5-7 topics (except conversion: 3-5) - Include distribution notes for each stage
- Most content should be top-of-funnel (attract), but don’t neglect bottom.
- Trust-building content (testimonials) is the most underused stage.
- Map existing content to stages — you’ll find gaps.
- Bottom-of-funnel content should be gated (lead capture).
- Sequence content: awareness → consideration → trust → conversion.
Product or Service: Online course — “The Profitable Freelancer” ($497)
Target Audience: Freelancers with inconsistent income (feast or famine)
Awareness Goal: They need to know that feast-famine is solvable, not inevitable
Common Objections: “Too expensive,” “I don’t have time,” “I’ve tried courses before”
Proof Available: 15 video testimonials, average income increase of $2k/month, case study of a student who went from $0 to $10k
Conversion Offer: 14-day money-back guarantee, payment plan
This framework improves outcomes by forcing:
- awareness topics (attract)
- consideration topics (educate)
- trust-building topics (convince)
- conversion topics (convert)
- stage-appropriate formats (fit)
Great editorial plans don’t just create content — they guide the audience from stranger to customer.
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