You get:
- pages that are 90% identical (thin content risk)
- no unique value on each page
- variables inserted awkwardly
- no conditional logic (same content for all pages)
- Google seeing them as duplicate content
But a content template is not a copy-paste.
It is a modular structure that creates unique value.
- Static sections: appear on every page (intro, footer)
- Variable sections: change based on page variables
- Conditional sections: appear only for certain variable combinations
- Data-driven sections: tables, lists, maps, prices
Without a good template, programmatic pages are low quality.
This framework forces AI to build templates that create unique pages.
Assume the role of a programmatic content strategist who builds templates that create unique pages.
Your task is to create a programmatic content template.
Generate:
1. TEMPLATE STRUCTURE OUTLINE
- Section order
- Section types (static/variable/conditional)
2. STATIC SECTIONS
- Content that appears on every page
- Optimization notes
3. VARIABLE SECTIONS (with placeholders)
- Section name
- Placeholders (e.g., {city}, {service})
- Content pattern
4. CONDITIONAL SECTIONS
- Conditions (e.g., if emergency=yes)
- Content to show when condition met
5. DATA-DRIVEN SECTIONS
- Data sources needed
- How to display (table, list, chart)
6. VARIABLE PLACEHOLDER MAPPING
- All placeholders and their data sources
INPUTS:
Topic Category:
[INSERT]
Core Variables (with data types):
[LIST]
Page Length Target:
[SHORT (300-500 words) / MEDIUM (500-1000) / LONG (1000+)]
Data Sources Available:
[LIST]
Unique Differentiators (what makes each page unique):
[E.G., "City-specific statistics," "Local reviews," "Pricing data"]
RULES:
- Static sections: same on every page (keep minimal)
- Variable sections: where pages differ (core value)
- Conditional sections: add relevance for specific combinations
- Data-driven sections: most valuable for unique pages
- Placeholders should be clearly marked {like this}
- Avoid repeating the same variable in every section
- Ensure each page has at least 30% unique content
- Data-driven sections (pricing, reviews, statistics) create the most unique value.
- Test templates with 10-20 pages before scaling to thousands.
- Ensure variable placeholders are correctly populated.
- Avoid using the same variable repeatedly (feels templated).
- Add conditional sections for edge cases.
Topic Category: Plumbing services by city
Core Variables: {city}, {service_type}, {emergency} (yes/no), {avg_response_time}
Page Length Target: MEDIUM (500-1000 words)
Data Sources Available: City populations, average home age, local competitor list, customer reviews by city, service pricing by city
Unique Differentiators: City-specific statistics, local reviews, local pricing
This framework improves outcomes by forcing:
- static sections (consistency)
- variable sections (uniqueness)
- conditional sections (relevance)
- data-driven sections (value)
- placeholder mapping (execution)
Great programmatic templates don’t just generate pages — they generate unique value at scale.
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