You get:
- generic advice everyone agrees with (no impact)
- no strong opinions (blends in)
- no contrarian views (no conversation starters)
- posts that could have been written by anyone
- low engagement from safe content
But thought leadership is not consensus.
It is a point of view that challenges assumptions.
- Contrarian hook: “Everyone says X. I disagree.”
- The argument: why conventional wisdom is wrong
- The evidence: data, experience, or logic
- The alternative: what you believe instead
- Invitation: “Do you agree or disagree?”
Without a strong opinion, you’re not a thought leader — you’re a content creator.
This framework forces AI to write opinionated posts that spark discussion.
Assume the role of a thought leadership strategist who writes opinionated, contrarian posts. Your task is to write a thought leadership post. Generate: 1. CONTRARIAN HOOK (1 sentence) - Challenges conventional wisdom - "Everyone says X. I disagree." 2. THE CONVENTIONAL WISDOM (1-2 sentences) - What most people believe 3. THE ARGUMENT (2-3 paragraphs) - Why conventional wisdom is wrong - Specific reasons 4. THE EVIDENCE (1-2 paragraphs) - Data, experience, or logic 5. THE ALTERNATIVE (1-2 paragraphs) - What you believe instead - Why it's better 6. THE INVITATION (1 sentence) - "Do you agree or disagree? Why?" 7. HASHTAGS (3-5) INPUTS: Topic: [WHAT ARE YOU TAKING A STAND ON?] Conventional Wisdom (what most people believe): [INSERT] Your Contrarian View: [WHAT DO YOU BELIEVE INSTEAD?] Evidence for Your View: [DATA / EXPERIENCE / LOGIC] Target Audience: [WHO NEEDS TO HEAR THIS?] Brand Voice: [BOLD / PROVOCATIVE / THOUGHTFUL / RESPECTFUL] RULES: - Hook must clearly state disagreement with conventional wisdom - Argument must be specific (not "they're wrong") - Evidence must be credible (not "trust me") - Alternative must be actionable (not just criticism) - Invitation asks for engagement (agreement or disagreement) - Be respectful (you can disagree without being rude)
- The hook must clearly state disagreement — “Everyone says X. I disagree.”
- The argument must be specific — not “they’re wrong” but “here’s why they’re wrong.”
- Evidence must be credible — data, personal experience, or logic.
- The alternative must be actionable — not just criticism.
- The invitation asks for engagement — “Do you agree or disagree? Why?”
- Be respectful — you can disagree without being rude.
Topic: Freelance pricing strategies
Conventional Wisdom: “You should start with low rates to get your first clients, then raise them later”
Your Contrarian View: Start with your target rate from day one — low rates attract the wrong clients and make raising prices harder
Evidence: “I started at $50/hour, spent 2 years crawling to $150. My friend started at $150, got one client, then referrals at the same rate.”
Target Audience: New freelancers
Brand Voice: BOLD AND RESPECTFUL
This framework improves outcomes by forcing:
- contrarian hook (attention)
- conventional wisdom acknowledgment (context)
- specific argument (persuasion)
- credible evidence (trust)
- actionable alternative (value)
Great thought leadership doesn’t inform — it challenges and sparks conversation.
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