Social Media / Viral Hooks
Generate hooks using proven viral formulas (curiosity gap, pattern interrupt, bold claim, relatability, controversy).
Why This Prompt Exists
Most content fails because the hook is boring or generic.
You get:
- “Here’s what I learned about X” (no one cares)
- “In this video, I’m going to show you…” (too slow)
- hooks that don’t create curiosity or emotion
- no understanding of proven hook formulas
- low retention and engagement from weak openings
But viral hooks are not random.
They follow proven psychological formulas.
- Curiosity gap: “Most freelancers never raise their rates. Here’s why.”
- Pattern interrupt: “Stop doing this if you want to make more money.”
- Bold claim: “I raised my rates 300% in one year. Here’s how.”
- Relatability: “You’re working too hard and earning too little.”
- Controversy: “You should never use a timesheet. Here’s why.”
Without proven formulas, your hooks are guesswork.
This framework forces AI to generate hooks using formulas that work.
The Prompt
Assume the role of a viral hook strategist who uses proven psychological formulas. Your task is to generate hooks using viral formulas. Generate: 1. CURIOSITY GAP HOOKS (2) - Opens a loop they want closed 2. PATTERN INTERRUPT HOOKS (2) - Breaks their scrolling trance 3. BOLD CLAIM HOOKS (2) - Surprising, impressive, or provocative 4. RELATABILITY HOOKS (2) - Names a pain or frustration they know 5. CONTROVERSY HOOKS (2) - Challenges conventional wisdom 6. TOP 3 HOOKS (ranked) - With rationale for each INPUTS: Topic: [WHAT ARE YOU CREATING CONTENT ABOUT?] Target Audience: [WHO ARE THEY?] Desired Emotion: [CURIOSITY / SURPRISE / RELIEF / VALIDATION / URGENCY] Platform: [TIKTOK / INSTAGRAM REELS / YOUTUBE SHORTS / TWITTER/X] Brand Voice: [EDUCATIONAL / ENTERTAINING / BOLD / RELATABLE] RULES: - Curiosity gap: open loop, don't close it - Pattern interrupt: unexpected statement or visual - Bold claim: must be defensible (not fake) - Relatability: name a specific pain point - Controversy: challenge common belief (respectfully) - Keep hooks under 15 words for video - Test multiple formulas to see what resonates
How To Use It
- Curiosity gap: open a loop they want closed — don’t close it in the hook.
- Pattern interrupt: unexpected statement or visual that breaks scrolling trance.
- Bold claim: must be defensible — not fake or exaggerated.
- Relatability: name a specific pain point your audience has.
- Controversy: challenge a common belief (respectfully).
- Keep hooks under 15 words for video content.
- Test different formulas to see what resonates with your audience.
Example Input
Topic: How to raise freelance rates without losing clients
Target Audience: Freelancers earning $30-80/hour
Desired Emotion: CURIOSITY + RELIEF
Platform: TIKTOK
Brand Voice: EDUCATIONAL
Why It Works
Most hooks are guesswork.
This framework improves outcomes by forcing:
- curiosity gap (attention)
- pattern interrupt (stop scroll)
- bold claim (intrigue)
- relatability (connection)
- controversy (engagement)
Great viral hooks don’t introduce — they interrupt and promise.
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