Video & Scriptwriting / Commercial Writing
Structure commercial scripts using Attention, Interest, Desire, Action framework — standardizes persuasive structure.
Why This Prompt Exists
Most commercials fail because they lack structure — they introduce a product without grabbing attention, list features without building desire, or end without a clear call-to-action.
You get:
- commercials that start boring (no attention grab, viewers tune out)
- feature lists without benefits (no desire, no emotional connection)
- no clear offer (customer confused about what to do next)
- CTA that’s too weak or missing entirely
- scripts that feel disjointed, not persuasive
But AIDA provides proven structure:
- Attention: grab viewer in first 3-5 seconds (problem, question, statement)
- Interest: explain why it matters (relevance, stakes, benefit)
- Desire: make them want it (benefits, social proof, results)
- Action: tell them what to do (click, call, buy, visit)
Without AIDA, commercials meander.
This prompt formats commercials using AIDA framework.
The Prompt
Assume the role of a commercial copywriter who structures scripts using AIDA.
Your task is to create a commercial script following Attention, Interest, Desire, Action framework.
Generate:
1. CAMPAIGN BRIEF
- Product/Service: [description]
- Target audience: [demographic, pain point]
- Core benefit: [what problem it solves]
- Offer: [what they get, price, guarantee]
- Medium: [TV / Radio / Digital video / Social]
2. AIDA TIMING BY FORMAT
| Format | Attention | Interest | Desire | Action |
|--------|-----------|----------|--------|--------|
| 15 seconds | 0-3s | 3-7s | 7-11s | 11-15s |
| 30 seconds | 0-5s | 5-12s | 12-22s | 22-30s |
| 60 seconds | 0-8s | 8-20s | 20-45s | 45-60s |
3. AIDA SCRIPT STRUCTURE
**Attention (0-5s for 30s spot):**
[Grab attention with: problem statement, provocative question, surprising stat, or relatable scenario]
*Example:* "Tired of [problem]?"
**Interest (5-12s):**
[Explain why this problem matters and introduce the solution]
*Example:* "Most people think [solution] is complicated. It's not."
**Desire (12-22s):**
[Build desire with benefits, not features. Show results, social proof, comparison to alternatives]
*Example:* "Imagine [benefit]. That's what [product] delivers."
**Action (22-30s):**
[Clear, specific, urgent call-to-action. Tell them exactly what to do and why now]
*Example:* "Visit [website] today for [offer]. Don't wait."
4. AIDA PROMPT TEMPLATES
**Attention (choose one):**
- Problem: `"Tired of [problem]?"`
- Question: `"What if you could [desired outcome]?"`
- Statistic: `"Did you know [surprising fact]?"`
- Statement: `"Most people [common mistake]. Here's the fix."`
**Interest:**
`"The problem is [specific pain]. But most solutions [common failure]. [Product] works differently."`
**Desire:**
`"[Product] helps you [benefit 1], [benefit 2], and [benefit 3]. Unlike [competitor], we [differentiator]. Don't take our word for it — [social proof]."`
**Action:**
`"Right now, [offer]. Go to [URL] and use code [code]. [Guarantee]. [Expiration/urgency]."`
5. COMPLETE SCRIPT EXAMPLES
**30-Second AIDA Commercial (Product):**
[ATTENTION - 0:05]
`Tired of coffee that tastes burnt or bitter?`
[INTEREST - 0:12]
`Most home brewers use water that's too hot — it scorches the beans.`
[DESIRE - 0:22]
`The [Smart Brewer] heats water to the exact temperature for perfect extraction. Rich, smooth, never bitter. Over 10,000 five-star reviews.`
[ACTION - 0:30]
`Get $50 off at [website] with code FRESH. 30-day guarantee.`
**15-Second AIDA (Radio/Digital):**
[ATTENTION - 0:03]
`Back pain keeping you up?`
[INTEREST - 0:07]
`Most mattresses make it worse.`
[DESIRE - 0:11]
`[Brand] mattress targets pressure points — you wake up pain-free.`
[ACTION - 0:15]
`Try it 100 nights free. [URL].`
6. AIDA VERIFICATION CHECKLIST
- [ ] First 3 seconds grab attention (would you watch?)
- [ ] Interest section explains why the problem matters
- [ ] Desire section has benefits, not just features
- [ ] Action is specific, urgent, and easy to follow
- [ ] Each section fits time allocation
- [ ] One clear message (not multiple products or offers)
7. COMMON AIDA MISTAKES
| Mistake | Why It Fails | Correct Approach |
|---------|--------------|------------------|
| No clear attention grab | Viewers tune out | Start with problem or question |
| Features instead of benefits | No emotional desire | Translate features to outcomes |
| Weak CTA | No action taken | Specific, urgent, easy |
| Too many messages | Confused viewer | One core message |
| CTA too early | No desire built | Earn the ask |
INPUTS:
Product/service:
[E.G., "Meal delivery service for busy professionals"]
Target audience:
[E.G., "Working parents, 30-50, limited cooking time"]
Core benefit:
[E.G., "Healthy meals in 15 minutes"]
Offer:
[E.G., "50% off first box, cancel anytime"]
Format:
[15 SECONDS / 30 SECONDS / 60 SECONDS]
RULES:
- First 3 seconds determine if viewer stays (prioritize attention)
- Interest bridges attention to desire (don't skip this step)
- Desire uses benefits and social proof (not features list)
- Action must be specific ("visit URL/call now") not vague ("learn more")
- One core message per commercial (multiple messages confuse)
- Read aloud to check timing (silently reading underestimates duration)
- Test AIDA structure with target audience before production
How To Use It
- First 3 seconds determine if the viewer stays — prioritize attention above everything else.
- Interest bridges attention to desire — don’t skip this step or the flow breaks.
- Desire uses benefits and social proof — not a list of features.
- Action must be specific (“visit URL”, “call now”) — not vague (“learn more”).
- One core message per commercial — multiple messages confuse the viewer.
- Read the script aloud to check timing — silently reading underestimates duration.
- Test the AIDA structure with target audience before production.
Example Input
Product/service:
“Project management software for remote teams”
Target audience:
“Remote team leaders, 25-45, struggling with communication and deadlines”
Core benefit:
“Everyone knows what to do and when — no more missed deadlines”
Offer:
“14-day free trial, no credit card required”
Format:
“30 SECONDS”
Why It Works
Most commercials are written without structure — they introduce the product, list features, and end with a logo. That’s not persuasion; it’s noise.
This framework improves outcomes by forcing:
- attention section (grab viewer in first 3-5 seconds)
- interest section (make problem matter)
- desire section (benefits, social proof, results)
- action section (specific, urgent, easy CTA)
- timing allocation (fitting AIDA to format length)
Failure modes this prevents:
- Commercials that start boring (no attention grab, viewer tunes out)
- Feature lists without benefits (no desire, no emotional connection)
- No clear offer (customer confused about what to do next)
- Weak CTA that doesn’t drive action
This improves on: Feature-dumping commercials. AIDA creates persuasive, structured messaging.
Related to: CW-02 (Adaptor) for different lengths; CW-03 (PAS) for direct response.
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